On Tuesday,The Board of Control for Cricket in India (BCCI) is set to award the title sponsorship rights of the lucrative Indian Premier League (IPL) 2020 to Dream11. Already a sponsor for the BCCI, Dream11 raced ahead of heavy favourites Tata Sons and edu-tech company Unacademy and BYJU’s.
Dream11 bagged the title sponsorship of IPL 2020 due to their financial bid despite the BCCI saying that money won’t be the only factor in the bidding process. Apparently, Dream11 submitted a bid of INR 222 crore with Unacademy following close with INR 170 crore bid. Tatas and Byju’s had submitted a bit of INR 180 and 170 crore respectively.
“Fantasy sports platform Dream11 wins IPL title sponsorship rights with a bid of Rs 222 crore,” IPL Chairman Brijesh Patel told PTI.
