At the opening of the region’s major technology expo, Gitex Global 2022, held on Monday at the Dubai World Trade Center, Microsoft gave attendees a sneak peek into the mixed reality of the future. In the third year of its UAE cloud data centres, which continue to assist businesses in their digitisation journeys, the company will be present at Gitex 2022.
The event’s slogan is “Believe the buzz, it’s genuine.” The following digital universe The Gitex 2022 centre for Microsoft, which will feature 26 of the company’s partners, as well as its booths at DevSlam and X-Verse, will present the most recent projects and products, as well as solutions for the fintech, retail, education, cybersecurity, smart cities, energy, and utilities industries.
In order to create a new use for its HoloLens 2 device for its flagship showcase,
Microsoft teamed up with Kagool. The HoloLens 2 uses cutting-edge
use Metaverse technologies to create a special experience for tourists
That lets them virtually see Dubai attractions using Microsoft AI.
Early manifestations of the metaverse can currently be seen in scenarios
including solitary mixed reality encounters, group encounters, digital twins, and edge experiences
Immersive gaming powered by artificial intelligence (AI) and cloud computing
This includes investing in IoT and digital twin solutions at scale, as well as broad AI deployments, the future of meetings with Teams, and our mixed reality work with Mesh and HoloLens 2. This isn’t a short-term investment; it brings the entire force of our efforts in a number of areas to bear on enabling the commercial and consumer computers of the future in the metaverse.
We promise to continue supporting efforts to collaborate with public and private entities to further accelerate this process across the region. Our cloud ecosystem is generating jobs, fostering entrepreneurship and innovation, and promoting economic growth throughout the nation and the wider Middle East.
The businesses will also discuss Web 3.0 and the part that metaverse technologies, such as the recently released HoloLens 2 device, Teams, and Mesh, will play in the future of hybrid work throughout the show.
Additionally, Microsoft will go deeply into cybersecurity and what it means in the multi-cloud era, discussing the most recent changes in the threat landscape and the effects of the multi-cloud reality on topics like identity and data protection.






