YouTube is jam-packed with content; hundreds of videos are being uploaded every minute on this video-sharing platform. The market for innovative video content on YouTube has grown many folds in the past decade. Though the competition has become stiff, there are always opportunities for people having crazy ideas, helping them to stand apart from the crowd. It is here that having a compelling YouTube intro video can help.
A YouTube intro video is an introductory visual element that plays at the very beginning of the video. An intro video defines the YouTube channel and its content. It sets the tone for the content that will follow. These videos are generally short and can range from 6-10 seconds depending upon the creator’s preferences and targets.
Benefits of YouTube Intro Videos
YouTube intro videos, essentially, are a sort of a trump card. They give your videos a touch of professionalism and make your videos look more consistent and wholesome in one go. This added visual feature enhances audience engagement and keeps them hooked. Once you’ve caught the attention of the audience in the first 10 seconds of the video, they will be intrigued to watch until the end. The significant benefit of creating video intros for YouTube is the visual beautification that they give to your entire channel. It immediately takes your content to the next level.
YouTube intro videos are a careful and cohesive interplay between visuals, motion graphics, pictures and texts. The combination adds character to your videos and ultimately helps your channel grow and gain popularity. You can make a YouTube intro video in a matter of minutes using platforms like InVideo for a very minimal cost. InVideo uses the best of visual communication tools to create convincing YouTube intro videos as per your taste.
Here’s a step-wise guide to creating stunning YouTube intro videos
- Choose a Youtube Intro Video Template
Keep in mind that you will be dealing with a lot of elements like text, music, graphic, animation, apart from visuals and pictures. Considering the same, choose a template that is a reflection of your brand. Also, think about the kind of YouTube intro video you envision. It could be a plain textual/typographic plate-based video. It could be based around sharply cut visuals or even animation/graphics. Make sure that the theme and colour scheme of the template you choose matches that of your brand. Templates, most of the time, are highly customizable and can be re-done to accommodate your demands.
- Upload Your Branding
Bring in all the elements of your brand/channel to this video. If your channel talks about makeup products, there should be makeup tools (stickers, images, cutouts, etc.) in your video. Likewise, the talking point of your brand should be there along with the brand/channel’s logo and name. Try to make it less cluttered and cleaner. Cluttered intro videos with too many elements are generally skipped.
- Bring in All the Text
Type in all the relevant text in the template, keeping in mind the font, colour, and style of the text. Yes, bold is better but do not go overboard with big texts. Try to keep the text language quirky and eccentric to attract large swathes of the targeted crowd to your page. Make use of jargons, idioms, and whimsical quotes to make it attractive. You can also play around with the text and animate it using numerous text animation templates.
- Get All the Visual Elements
Based upon what kind of video and template you have chosen, select all the visual elements you would like to use. You could use only visuals, or you could use visuals with certain animated elements. You could also play around with a collage of pictures. It could be in any combination. The only given is that it should be visually striking and should hold the attention of the viewer.
- Select Music/Soundtrack
Select a piece of appropriate music in harmony with the other elements in your video. It could be a song, a jingle or soundtrack, background music, or even a voice-over. Decide on what you are going to use based upon what will fit into the video seamlessly. Anything with catchy beats immediately demands attention. Choosing the correct, royalty-free music can be a challenging task, but stock music widely available solves this problem.
- Preview and Export
Once you’re done with all this, view the final video as a potential audience, and make changes accordingly. Make sure that a YouTube intro video is no longer than 10 seconds, so it instantly grasps the audience. After previewing, export the video and put it out there on your page and see the magic reveal itself. You can make it a permanent feature in all your videos. It can become your trademark and make your brand more recognizable.
Conclusion
Many free video maker apps like InVideo have the option of twerking the templates to suit one’s needs. InVideo lets users create compelling and visually appetizing YouTube intro videos in a free-flowing and straightforward manner. Make your mark in the industry with your amazing videos, and remember that a stunning intro video would do wonders for you urging people to watch more of your content.
