Varied social media platforms have existed for a long time, and YouTube is one of them! God knows how many lives it has changed. From daily life vloggers to different artists, everyone has ensured to make the most of this platform, and even today, its demand is high! Now, the admired producer and founder of Music 24 Records, Darrpan Bangejaa, has discussed how this one platform has helped artists from across the globe.
He says, “We have seen people use social media channels to showcase their art. While dancers flaunt their moves, singers present their soothing voices, actors illustrate their acting skills and whatnot! These platforms are no less than talent-hunting apps.” Getting specific about how YouTube is most preferred, Darrpan says, “It is the top-most video streaming platform and has tremendous reach. Besides that, people have the freedom to create and post their videos free of charge and earn money. So, who wouldn’t want to take a chance and get here?”
The producer further adds, “YouTube provides the scope to spread your talent and present it to the world. Moreover, this platform has helped many artists reach out to their audiences. This is a blessing as they don’t need to spend on advertising and marketing.” True, isn’t it? Artists like Raja Kumari, Shirley Setia, Sanam, etc. rose to success via YouTube.
Darrpan further says, “Music is a popular category on YouTube and not only a singer but also various production houses have their presence on the platform.” From T-Series to Zee Music Company, many eminent record labels are present on YouTube. Even Darrpan Bangejaa’s Music 24 Records is on this platform and has more than 80k subscribers. Its music videos reach millions of people quickly. The producer says, “YouTube has allowed us and every other artist to grow and contribute to the entertainment industry.”
We wouldn’t disagree with what he has said! The producer has already released a slew of music videos on YouTube and has many other Haryanvi, Punjabi, and Hindi music videos in the pipeline. He will also release a Malayalam film called Live under the banner of his other firm, Films 24. This movie is directed by VK Prakash and features Mamta Mohandas, Soubin Shahir, Shine Tom Chacko, and Priya Prakash Varrier. The film is set to release in May!
