Mallika Singhania: “Content creation has emerged as a viable career option”

Gone are the days when social media was cursed for its downside. But now, it has opened a door of opportunities for a cosmic number of people. Don’t you agree, too? Well, eminent content creator, Mallika Singhania does! This young woman found success by showcasing her talent in the digital space. 
 
In today’s date and age, a horde of people are choosing to build their careers on social media. Talking about this, Mallika Singhania says, “Social media has become a gold mine and is generating a high number of careers. Also, it’s the best platform on which you can showcase your talent.” 
 
Adding further, Mallika Singhania said, “Content creation has emerged as a viable career option. It has given people a sense of freedom and allowed them to experiment with their talents. Moreover, the tremendous reach of these platforms is another reason why people are choosing them. And then if people are getting paid for their vocation, why not make a career out of it?” 
 
Mallika Singhania also commented on how today’s generation wants to start their own venture. She says, “While a youth these days wants to be their own boss, social media gives them that freedom. It bestows a chance to create a unique identity.” 
 
The way this young woman speaks about her career and, more specifically, content creation, she is surely going to carve a niche for herself and has already attained it. 
 
It has been 18 years since Mallika Singhania began following the trends of the fashion world. She has already been the author of multiple fashion books and has anchored a fashion show for CNBC Awaaz. She has also anchored a podcast for IVM Ventures called Styleogram. Her style sense is impeccable, and her fashion game is always on point. 
 
Mallika Singhania started her journey as a content creator to nurture her love for fashion, and look at her now—she is one of the leading digital creators on Instagram. She has worked with many fashion labels like Pause Fashion, Archana Shah, Vanitaa Bhatia, Payal Singhal, Bouji, AZA Fashion, Sheela Suthar, etc.