In today’s competitive marketplace, a negative reputation might be more detrimental than death. Therefore, most top brands are now obsessed with how they look in the eyes of their customers. This highlights the even greater need for emerging businesses to establish themselves properly.
Ravi Rajapaksha serves as the Chief Executive Officer of Nextenco, which is recognized as one of the most successful public relations and marketing companies worldwide. As the company’s founder, he has assisted many startups in getting off the ground and growing rapidly.
Nextenco was founded by Ravi during the height of the COVID19 pandemic, and he has since expanded it into a successful firm with a global clientele.
Ravi has always been open about the secrets to his rapid success, and he strongly advises prospective business owners to have a positive online presence.
Here are some of Ravi’s top flickers for establishing a strong reputation and brand building:
Perception
“The internet has formed a fair playing field for everyone. Given that there is no longer a distinction between large and small businesses. Being recognized positively online is all about making a good first impression in today’s world. “—Ravi Rajapaksha.
Ravi has been a tremendous asset to the startup community ever since Nextenco was established. He has guided companies to successful launches and helped them compete favorably with bigger brands in their respective fields by strengthening their online reputation using the myriad of services that Nextenco offers. The company’s strategy has always been to help other firms reach the level of success they want for themselves.
Ravi believes that a good reputation is the cornerstone of success in today’s competitive business environment. According to what he said, “To really succeed and flourish, you need more than just a stellar reputation. You must back up your statements with a stellar performance. However, it does set the stage for you to launch your business with a bang.”
Ten years ago, launching a website, managing content, keeping financial records, and staffing gaps were all far more time-consuming and expensive endeavors for startups. But now, it’s the complete opposite. The gap in how well organizations perform in today’s business environment almost always stems from their reputation management; this is what Ravi and Nextenco have concentrated on achieving for brands over the past several years.
Placement
“Getting your brand image in front of the right audience and relevant publications are crucial when developing a positive reputation.” —Ravi Rajapaksha.
Through the simple act of capturing viral images with famous people, we have seen people significantly expand their social media followings. These people have established themselves as leaders and influencers on the internet and have gone on to achieve greater success. Considering his prior success as a social media influencer, it’s not surprising that Ravi has found such great success with Nextenco using this tactic.
Unlike many firms, Nextenco has found significant success using a more rational approach to article placements rather than just paying for mentions and guest articles in outlets that seem to show the necessary metrics.
This strategy places a strong emphasis on getting articles published in high-yield, industry-relevant publications. Nextenco exclusively pairs customers with publications after an extensive study into the publications’ interaction volume, industry relevancy, and user base, reflecting Ravi’s commitment to providing only the best for his clients.
Even if you have a ton of followers on social media, it won’t guarantee any sales if no one who may potentially become a client is reading your posts.
Personality
For a new company to create a strong first impression, social media should be utilized to “lift the curtain” and reveal the company’s “personality” and “what it has inside.” —Ravi Rajapaksha.
Actors used to be expected to keep their private lives hidden from the public eye so that their movies would remain mysterious and attract audiences. Everything was flipped upside down when social media came along. If audiences don’t connect with the performers as people, they won’t bother going to the movies, even if the plots are good.
There was a time when a “meet the team” page on a company website was enough, but times have changed. While your business should have a personality as part of its brand components, Ravi contends that it is also advantageous to have a real person or individuals who embody everything your brand stands for; people who are visible and with whom your consumers can get to know and connect.
The contemporary era of business, according to Ravi, is best characterized as the “era of connection.” “Humans have a hard time connecting with robots, and even the most compelling writing is improved by revealing its author. Customers in the modern day value close relationships, so always try to become friends with them.”
While many startups choose to simply pay for PR and have it handled by a third party, Nextenco has assisted many of its clients in developing organic social media followings by assisting them in creating and deploying engaging personas.
More than half a million people currently follow some of these startups. Ravi believes this part of reputation management can’t be disregarded, and for a good reason. Only in this manner can you effectively maintain and grow your reputation in the modern world.
The ability to synthesize his observation of human behavior into quantitative data and the capacity to convert that data into winning tactics utilized by businesses and people are the driving forces behind Ravi’s success story, which has seen him evolve from a travel influencer to a very successful PR consultant and social media expert.
