In 2020, an estimated 3.6 billion people have some form of social media account. Among them is a 16-year-old named Adam Meskouri. During his 3 years on social media, Adam Meskouri has amassed over 2 million followers on social media through accounts he owns or manages for clients. Namely, Adam co-owns entities such as @Eng.technology and @Dunksx. He believes that social media cannot continue to be overlooked by rising brands and that the most powerful marketing lies in the 4 click process of posting a piece of content.
On the topic of social media in branding, Adam states “having an account is no longer an option. Corporations like Wendy’s and the NBA are capitalizing on social media and using it to create a unique brand identity”. He believes that social media can be used to connect and interact with the fans who are invested in the product or service. “When you see large brands replying to comments and talking with their fans, it creates a personality. It serves as a nice reminder that companies are run by people, not machines”.
Not only that, Adam Meskouri believes that social media is the perfect outlet for rising brands and entrepreneurs. “It costs approximately $0.00 to set up an Instagram account. Social media is the perfect way to market your products on a small budget. Optimizing your product and graphics can help you build a brand for free”. Adam Meskouri is a large advocate for social media in the entrepreneurship world, and hopes to inspire like-minded individuals with his vision. “When we think of social media, it’s important that we don’t overlook the world of possibilities that these platforms can do for us. A lot of adults I’ve talked to about this tend to see these platforms as a waste of time , but using social media correctly can help elevate a brand in multiple aspects”.
As a whole, Adam Meskouri is another example of a teenager taking advantage of the growing trends in the technological realm. He hopes that his social media experience will eventually provide him a platform for whatever he chooses to pursue.
If you’re interested in following Adam and his journey, check him out on Instagram @Meskourii
