While the COVID-19 lockdown across the country has disrupted the growth trajectory of brands across industries, during this period, ASUS India rejected the prevailing norms and registered exceptional growth. Recent IDC data showed that ASUS had achieved a 15% market share in the consumer notebook segment by Q1 2020. The brand has seen a 40% increase in sales in Q1 2020 as compared to Q1 2019. While the overall laptop consumer market declined by about 26.5% in Q1 2020 in India compared to Q4 2019, it comes as a notable achievement for ASUS.
In the weeks following the sequential rebate of the lockdown, ASUS has successfully recovered more than 90% of its national sales compared to the pre-COVID 19 stages. Running this hyper-growth is a growing demand for high-quality, feature-rich laptops to support work / study-at-home mandates bolstered by a growing patent for online gaming, while individuals are at a social distance from home. Let’s practice. Along with these trends, ASUS has seen steady growth in demand for its ROG and Thin & Light laptop segments.
Talking on the developments, ASUS Business, Consumer Business, and Gaming PC, System Business Group, ASUS India said, “India has always been an important market for ASUS so there is a synergy in investment and growth strategy. Our efforts have always been. Expand our base and reach more people to provide technologically advanced and affordable laptops. ”
“Post lockdown has been relaxed in certain geographic conditions, the pickup speed of our products has been unprecedented, so much so that we expect sales to surpass average sales in the coming weeks. This helps our brand run smoothly It is a pleasure to play an important role in ensuring. Work / study-at-home and thrilling gaming experiences for individuals during this challenging situation. ”
ASUS aims to surpass 20% market share by the end of Q4 and a lofty 23% -25% by the end of Q4 2020. To continue this growth trajectory, ASUS is set to launch an array of new products while expanding its offline presence. From 100 stores to 200 stores by the end of 2020. With efforts to expand its product portfolio and refine the consumer experience, ASUS aims to emerge among the top 3 brands in the consumer laptop segment by the end of 2020.
Source: The Scoop Beats
