Coca-Cola’s director of relations in Portugal, Tiago Lima, claimed that the organization does not provide an assessment regarding the taxation of sugary drinks presented inside the State Budget (OE2019).
” From our experience, we do not even dare” to approximate the impact of the tax on the corporation, claimed Tiago Lima, emphasizing that the firm is “learning from the market” and also “at the end of the day the buyer makes a choice.”
“We do not have this estimate made because it is difficult to do this calculation,” said the representative, talking in Lisbon, in a news conference to build a brand-new image of the soft drink provider.
Márcio Cruz, the correspondence administrator for Coca-Cola European Partners to Portugal, that represents the bottlers, explained that certainly there has been a cross over of clients to Coca-Cola’s non-sugary items, that “have grown to double digits “.
“What the customer says to us, in the market, is that it sticks to these kinds of product lines and even prefers a lot more variety,” included Tiago Lima.
At the media event, Coca-Cola’s director to Portugal pointed out the brand new image is going to cost “about 30% of the Portuguese spending plan” of the agency, declining to show revenue details, rationalizing that it really needs to “wait on international figures”.
According to the firm’s international vision, Márcio Cruz explained that Coca-Cola intends to make “a commitment to collect 100%” of the product packaging produced and to use “25% to 50% of recycled PET “.
Basing on Mr. Cruz, “90% of the portfolio” consumed & sold within Portugal is made inside Portugal at the Azeitão plant at Setúbal and produces 420 direct careers/jobs and over 5,400 secondary ones.