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Apple Cuts Down its Production Plans

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Cupertino giant, Apple, has cut down its production orders of all the three iPhone models in the recent weeks which were launched in the month of September. This was reported by the Wall Street Journal on Monday.

This decision came in as a result of the lower-than-expected demand for the newly launched iPhones and consequently, Apple’s decision to offer more models which have made it difficult to anticipate the number of components and handsets which the company might need, according to the paper.

Apple shocked its investors a few weeks ago by announcing that a lower-than-expected sales forecast had been made for the Christmas quarter, which prompted certain suppliers to issue warnings that directed towards the weakness in new iPhone sales.

Forecasts have been particularly alarming and disappointing for iPhone XR which is priced at Rs 71,835 wherein Apple has cut down its production plan by up to a third of the nearly 70 million units which was asked to be produced by certain suppliers between September and February.

In the last week, Apple informed several other suppliers that it has lowered its production plan again for iPhone XR. The company started selling its latest phone generation, the iPhone XS, which comes at a whopping Rs 88,888 and iPhone XS Max, in the month of September and the XR model in October.

Apple did not respond to request for comment outside their regular business hours.

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